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Inside our pilot: what it really takes to grow participation

We’re currently running a pilot across a small number of This Woman Runs communities, testing how we deepen impact and grow participation without losing the human, low-pressure feel that makes people want to turn up and stay.

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By signing up, you’ll receive weekly pilot updates from TWR founder Mel Bound and Programme Manager Georgie Freeman. These updates are our way of open-sourcing the work - sharing what we’re learning in real time, including the challenges as well as the successes. We’ll share openly - what’s working, what’s challenging, and what we’re learning - so others can take insight from it, build on it, lean in and support and help shape what comes next.

Who are these updates for?
  • Practitioners, academics and organisations working in community sport, physical activity and wellbeing, who are interested in what it really takes to design, deliver and scale participation in the real world

  • Funders and brands who are interested in the work and want to explore partnering with us as we deepen our impact and build a model that can be scaled globally

  • Supporters and community members who want to stay connected to the journey, understand how the pilot is unfolding and follow the learning as we go

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