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Inside our pilot: what it really takes to grow participation

We’re currently running a pilot across a small number of This Woman Runs communities, testing how we deepen impact and grow participation without losing the human, low-pressure feel that makes people want to turn up and stay.

By signing up, you’ll receive weekly pilot updates from TWR founder Mel Bound and Programme Manager Georgie Freeman. These updates are our way of open-sourcing the work - sharing what we’re learning in real time, including the challenges as well as the successes. We’ll share openly - what’s working, what’s challenging, and what we’re learning - so others can take insight from it, build on it, lean in and support and help shape what comes next.

Who are these updates for?
  • Practitioners, academics and organisations working in community sport, physical activity and wellbeing, who are interested in what it really takes to design, deliver and scale participation in the real world

  • Funders and brands who are interested in the work and want to explore partnering with us as we deepen our impact and build a model that can be scaled globally

  • Supporters and community members who want to stay connected to the journey, understand how the pilot is unfolding and follow the learning as we go

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