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TWR Board

The TWR Board has the vital breadth and depth of experience in health technology, building global sports brands for women, sustainable commercial growth, and delivering meaningful health outcomes at scale that we need to help us achieve our ambitions.

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Mel Bound



Multi award-winning community leader, tech-for-good entrepreneur and women's sport expert. Passionate about the power of community and how it can change lives; and empowering women to be healthier and happier. Acknowledged as one of the top 16 most meaningful community leaders in the world by Facebook and with 20 years experience of creating compelling brand experiences around the globe.

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Jennie Hill



Jennie has spent the past two decades working amongst some of the worlds most admired brands. She has led, transformed and advised on the growth of several businesses across various countries, spanning global financial services, health and wellbeing, general insurance and automotive services.

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Ruth Hooper

Non Executive Director

A senior marketer with nearly 20 years’ experience, Ruth spent many years at Nike heading up both the Nike Running and Nike Women’s brand marketing in Europe. She now consults as a brand & marketing strategist to multiple sports organisations and is proud to bring her skills and experience as a non-exec director to TWR, especially as mobilising women & girls to be active is a personal passion of hers.

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Shona Mitchell

Non Executive Director

Shona is an advisor and coach for entrepreneurs looking to deepen their impact and scale their businesses. As the founding COO of Headspace, she scaled the company from a small live events business in London into a global technology platform based in LA, which now boasts over 200 employees and 65 million users in 190 countries.

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Nicky Affleck

Non Executive Director

Nicky Affleck is an award-winning leader and consultant with repeated success in delivering purpose-driven strategies and delivering transformational change in the grassroots sport, youth, and not-for-profit sectors. She brings over 14 years experience, and knowledge having led on high-profile social change programmes, sport for development initiatives and strategic growth programmes across London and the United Kingdom.

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